Kevin Spence
Midlothian, VA  ·  Open to senior product & growth roles

Kevin Spence

Product leader who builds.

Eighteen years at the intersection of marketing, data, and customer acquisition. Now shipping AI-native products solo.

Email→LinkedInGitHubFoul Domain↗

01  /  Hero Project

Hero project

Foul Domain

An audio streaming and analytics platform built for the Phish community.

fouldomain.com ↗
36,000+
tracksAnalyzed across the live archive
20,284
Jam starts tagged by ear
891
Songs fully tagged
43 yrs
Of live recordings

I built Foul Domain because the tools for serious Phish fans never answered the questions I actually had. It is a full-stack, AI-native data product I designed and engineered end to end: audio analysis pipeline, scoring algorithm, database, front end, and multi-platform distribution. The dataset covers 36,000+ analyzed tracks, with 20,284 jam start times tagged by ear across 891 songs spanning 43 years of live recordings. Distributed across Claude, ChatGPT, Smithery, and npm.

02  /  Experience

  1. 2021 – 2026

    Senior Manager, Web Product & Growth

    ChowNow

    Owned the public-facing B2B website as a revenue-generating product. Built the analytics infrastructure (GA4 to BigQuery via GTM), ran a structured experimentation program in VWO, and doubled demo request conversion over 18 months through hypothesis-driven A/B testing.

    Web productExperimentationGA4 · BigQuery
  2. 2020

    Product Manager, Digital Financing Platform

    West Creek Financial

    Owned onboarding and application flow optimization for a consumer fintech product. Balanced conversion with compliance. Used FullStory for behavioral analysis and LaunchDarkly for feature flagging.

    FintechOnboardingCompliance
  3. 2018 – 2020

    Senior Product Manager, Growth Platform

    Snagajob

    Led product strategy for the growth and experimentation platform supporting 10M+ monthly users. Built the systems that enabled rapid A/B testing across web and product surfaces. Managed multiple developers and designers.

    Growth platformA/B testing10M+ users
  4. 2012 – 2018

    Digital Product & Growth Consultant

    Independent

    Designed acquisition funnels, ran CRO programs, and built analytics frameworks for B2B and B2C clients across a multi-year independent practice.

    CROFunnelsAnalytics

03  /  Stack

Analytics & Data
  • GA4
  • BigQuery
  • SQL
  • GTM
  • Adobe Analytics
  • FullStory
  • Heap
  • Amplitude
  • Crazy Egg
  • Tableau
Experimentation
  • VWO
  • Optimizely
  • LaunchDarkly
Development
  • HTML
  • CSS
  • JavaScript
  • jQuery
  • PHP
  • TypeScript
  • React
  • Next.js
CMS
  • Webflow
  • WordPress
  • Contentful
  • Drupal
AI & Build
  • Claude Code
  • ChatGPT
  • MCP SDK
  • AI workflow automation

04  /  Education

M.S. Marketing
William & Mary  ·  2023
B.S. English
William & Mary  ·  2006

05  /  What I'm looking for

I'm looking for senior product and growth roles where the PM sits close to the data and close to the build. I do my best work going deep on one hard problem, not spread thin across ten shallow ones: data products, AI-native tools, developer platforms, and anything where music meets technology. If that sounds like your team, email me.

kevinmspence@gmail.com→