Kevin Spence
Midlothian, VA  ·  Senior Manager, Web Experience at Talkiatry

Kevin Spence

Product leader who builds.

Eighteen years at the intersection of marketing, data, and customer acquisition. Now leading web product at Talkiatry, and building AI-native products on the side.

Email→LinkedInGitHubFoul Domain↗

01  /  Hero Project

Hero project

Foul Domain

An audio streaming and analytics platform built for the Phish community.

fouldomain.com ↗
36,000+
tracksAnalyzed across the live archive
20,284
Jam starts tagged by ear
891
Songs fully tagged
43 yrs
Of live recordings

I built Foul Domain because the tools for serious Phish fans never answered the questions I actually had. It is a full-stack, AI-native data product I designed and engineered end to end: audio analysis pipeline, scoring algorithm, database, front end, and multi-platform distribution. The dataset covers 36,000+ analyzed tracks, with 20,284 jam start times tagged by ear across 891 songs spanning 43 years of live recordings. Distributed across Claude, ChatGPT, Smithery, and npm.

02  /  Experience

  1. 2026 – Present

    Senior Manager, Web Experience

    Talkiatry

    Own talkiatry.com as a digital product: the primary logged-out patient experience for a national telepsychiatry provider. Drive visitor-to-application conversion, lead hands-on Webflow execution, and govern privacy-safe measurement and consent alongside Legal and Privacy in a regulated healthcare environment. Set technical SEO, AEO, and WCAG 2.2 AA accessibility as operating standards.

    Healthcare web productPrivacy-safe analyticsWebflow · SEO · AEO
  2. 2021 – 2026

    Senior Manager, Web Product & Growth

    ChowNow

    Owned the public-facing B2B website as a revenue-generating product. Built the analytics infrastructure (GA4 to BigQuery via GTM), ran a structured experimentation program in VWO, and doubled demo request conversion over 18 months through hypothesis-driven A/B testing.

    Web productExperimentationGA4 · BigQuery
  3. 2020

    Product Manager, Digital Financing Platform

    West Creek Financial

    Owned onboarding and application flow optimization for a consumer fintech product. Balanced conversion with compliance. Used FullStory for behavioral analysis and LaunchDarkly for feature flagging.

    FintechOnboardingCompliance
  4. 2018 – 2020

    Senior Product Manager, Growth Platform

    Snagajob

    Led product strategy for the growth and experimentation platform supporting 10M+ monthly users. Built the systems that enabled rapid A/B testing across web and product surfaces. Managed multiple developers and designers.

    Growth platformA/B testing10M+ users
  5. 2012 – 2018

    Digital Product & Growth Consultant

    Independent

    Designed acquisition funnels, ran CRO programs, and built analytics frameworks for B2B and B2C clients across a multi-year independent practice.

    CROFunnelsAnalytics

03  /  Stack

Analytics & Data
  • GA4
  • BigQuery
  • SQL
  • GTM
  • Adobe Analytics
  • FullStory
  • Heap
  • Amplitude
  • Crazy Egg
  • Tableau
  • Freshpaint
  • Osano
Experimentation
  • VWO
  • Optimizely
  • LaunchDarkly
Development
  • HTML
  • CSS
  • JavaScript
  • jQuery
  • PHP
  • TypeScript
  • React
  • Next.js
CMS
  • Webflow
  • WordPress
  • Contentful
  • Drupal
AI & Build
  • Claude Code
  • ChatGPT
  • MCP SDK
  • AI workflow automation

04  /  Education

M.S. Marketing
William & Mary  ·  2023
B.S. English
William & Mary  ·  2006

05  /  What I'm interested in

I do my best work where product sits close to the data and close to the build, going deep on one hard problem rather than spread thin across ten shallow ones. The things that pull me in: data products, AI-native tools, developer platforms, and anything where music meets technology. Always happy to compare notes.

kevinmspence@gmail.com→