Kevin Spence

ChowNow

• Owned the public-facing web experience as a product. Defined the vision, set the roadmap, and led cross-functional execution with engineering, design, and marketing to optimize the prospect-to-customer journey
• Built and ran a structured experimentation program using VWO, doubling demo request conversion from ~5% to ~10% over 18 months through hypothesis-driven A/B testing
• Leveraged behavioral data (session recordings, heatmaps, funnel drop-off analysis) to surface friction points, generate test hypotheses, and prioritize initiatives
• Built full analytics infrastructure: GA4 to BigQuery pipeline with GTM instrumentation, enabling complete visibility into user behavior across the acquisition funnel
• Managed a developer and designer, providing product direction and quality oversight on all web initiatives

West Creek Financial

• Owned product strategy and execution for consumer-facing onboarding and application flows, optimizing for conversion and approval rates within compliance and technical constraints
• Defined success metrics across the acquisition funnel, used FullStory for behavioral analysis and LaunchDarkly for feature flagging
• Partnered with engineering, compliance, and business stakeholders to ship improvements balancing user experience with regulatory requirements

Snagajob

• Led product strategy for the growth and experimentation platform supporting 10M+ monthly users. Owned the roadmap and drove cross-functional alignment across engineering and marketing
• Built systems enabling rapid A/B testing across web and product surfaces, improving top-of-funnel acquisition and engagement at scale
• Managed multiple developers and designers; communicated priorities clearly and kept teams focused on measurable outcomes

Independent

Defined and executed digital product and growth strategies for B2B and B2C clients. Designed acquisition funnels, optimized customer journeys, and ran CRO programs improving conversion and engagement across a multi-client portfolio.